I already have a website
We find out why it is not bringing you customers.
- Free one-page audit of your site and your Google listing
- A fixed price to put it right
- Proof afterwards from Google's own tools
Start here
Two ways in. Pick yours.
I do not have a website yet
We build you one that is found from the first day.
- Designed for phones first, fast, and written in your words
- Domain, business email and Google listing set up with it
- One tap to call, message or book you
Who we work with
Garages. Salons and barbers. Dental and health clinics. Trades. Cafés and restaurants. Repair shops. Independent retailers. Any business that customers look up before they visit.
Found on real sites, November 2026
Every one of these sites looked fine.
None of this is visible when you open the site in a browser. All of it decides whether a customer finds you or your competitor.
13
car pages Google could not tell apart
A used car dealer had a page for every car in stock. All thirteen carried the same title, so none could rank for its own make and model.
404
is what the sitemap answered
The owner had made a sitemap and believed it was live. It had been saved as sitemap.xml.txt, so the address Google asks for returned "not found".
57
genuine reviews, none of them on the website
A repair shop trading since 1994 had 57 Google reviews averaging 4.5 stars. A visitor to its own site saw no sign that anyone had ever been a customer.
One fix, shown plainly
Same three pages. Before and after.
The page title is the blue line people click in search results. This is what three stock pages said before the fix, and what they say now.
Before
mshcarsuk.com › stock › SA61OZF
MSH Cars UK | Premium Used Cars in Watton
mshcarsuk.com › stock › FY57NFE
MSH Cars UK | Premium Used Cars in Watton
mshcarsuk.com › stock › PJ59LCY
MSH Cars UK | Premium Used Cars in Watton
Three different cars, one title. It also named the wrong town: the dealership is in Hingham.
After
mshcarsuk.com › stock › SA61OZF
2011 Peugeot 207 — £2,195 | MSH Cars UK
mshcarsuk.com › stock › FY57NFE
2007 Peugeot 207 — £2,095 | MSH Cars UK
mshcarsuk.com › stock › PJ59LCY
2009 Vauxhall Astra — £2,295 | MSH Cars UK
Each car has its own title, its own description, and its price marked up so search engines can read it.
Page titles from mshcarsuk.com, before and after 11 November 2026. Search engines update their listings as they revisit each page.
Services
Everything between a customer searching and a customer walking in.
Take one, or take the lot. Each is priced on its own and quoted before work starts.
Website
A new website
No site yet, or one beyond saving? We design and build it: fast, phone-first, written to be found, with a way to reach you on every page.
Search
Search fix (SEO)
Page titles, sitemap, structured data, speed. The technical work that decides whether Google shows you or the business down the road.
Maps
Google Business Profile
Your listing on Google Search and Maps set up or cleaned up: categories, hours, photos, services, and the same details everywhere.
Reviews
Reviews, done properly
A link and a counter card that make it easy for real customers to review you, and a section on your site that shows what they said.
Local
Service and area pages
A page for each thing you do and each place you do it, so you appear for "boiler repair in Dereham" and not only for your own name.
Enquiries
Calls, WhatsApp and booking
One tap to reach you: click-to-call, WhatsApp, a booking page or a quote form that lands in your inbox.
Shop
An online shop
Sell online with a Shopify store: products, payments and delivery set up, and handed over ready for you to run.
Care
Staying open
A monthly check of your site and listings, changes made when you need them, and a short report of what moved.
Recent work
What we found, and what we did about it.
Found
- No sitemap and no robots.txt at all
- All 13 stock pages sharing one title
- No structured data for the business or the cars
- Links shared on WhatsApp showing no image or title
Fixed
- Sitemap of 18 pages, read successfully in Google Search Console
- Own title, description and marked-up price for every car
- Business details marked up: address, hours, areas served
- Broken stock links and placeholder images repaired
Notebook & Cia
Laptop and printer repair shop, trading since 1994. Fortaleza, Brazil.
lojanotebookecia.com.brFound
- Sitemap address returning 404
- robots.txt published under the wrong file name
- No sitemap ever submitted to Google
- 57 Google reviews, none visible on the site
Fixed
- Sitemap live and read successfully in Google Search Console
- robots.txt answering at the correct address
- Reviews section with six genuine reviews, credited to Google
- Checked on desktop and phone after going live
Also built: Naturally Lady, a Shopify store for a small reusable-products brand.
Not sure which you need? Start with the audit. It is free.
Get your free auditHow it works
Four steps. You approve each one.
-
Audit
You send your web address. We send back one page listing what is broken and what it costs you, in plain English. Free.
-
Quote
A fixed price for the fix, agreed before any work starts. If you would rather stop at the audit, you keep it.
-
Fix
We make the changes on a preview copy. Your live site is not touched until you have seen the preview and said yes.
-
Prove
After it goes live we check the real site and Google Search Console, and send you what changed.
Pricing
Fixed prices, agreed first.
The audit
One page on what is stopping customers from finding you. Yours to keep, whether or not you hire us.
£0
Search fix
Everything in your audit put right on the site you already have: titles, sitemap, structured data, speed, reviews.
from £500
New website
Up to five pages, designed, written and built to be found. Domain, business email and Google listing set up with it.
from £900
Online shop
A Shopify store with your products, payments and delivery set up, plus an hour showing you how to run it.
from £1,500
Staying open
Monthly check of your site and search listings, changes made when you need them, and a short report of what moved.
from £150 / month
Questions
Fair things to ask.
My site looks fine. Why would I need this?
Every site on this page looked fine. The problems that stop customers finding you sit in parts of the site you never see: page titles, sitemaps, the data search engines read. An audit is how you find out.
I do not have a website at all. Where do I start?
Send us a line about your business and the area you serve. We reply with what a site for you would include and a fixed price. You do not need a domain, a logo or any text ready; we help with all three.
How long does a new website take?
A typical five-page site is live two to three weeks after you send us your details and photos. You see a working preview before it goes public.
Do I need a whole new website?
Usually not. Most of what we find can be fixed on the site you already have. If a rebuild really is the cheaper route, the audit will say so and explain why.
Will you need my passwords?
No. You add us as a user to your website and your Google accounts, and you can remove us whenever you like. We never ask you to send a password.
What if the audit finds nothing?
Then the audit says your site is in good shape, and it has cost you nothing.
Who will I be dealing with?
Turn The Sign is run by João Neto. One person answers your emails, does your audit and is accountable for the result.
Where are you based?
Norfolk, England. We work remotely with businesses anywhere, in English and Portuguese.